![]() In this case, the name of the author is "Amazon Customer" as shown in Figure 3. In addition, reviewers can also do without this pseudonym. When submitting a review, reviewers can give themselves a "nickname" (Image 2) to avoid any inference about the author of the review and his or her personal data. Figure 1: Structure of a review with rating, title, text and images. It is also possible to give only the rating. In addition, reviewers have the possibility to give their rating a title and add text, pictures or videos. The reviewer gives a star rating from 1 to 5. Start your free trial now This should be taken into account in Amazon reviews Rating, title, text, images and videosĪmazon reviews are structured according to a simple scheme. Just register for a 14-day free trial and we will show you how our Amazon Seller Tool and Amazon Vendor Tool can help you monitor your marketing activities on a daily basis. to receive as few negative evaluations as possible.to achieve a high positive overall rating and at the same time.to gain as many positive evaluations as possible,.Therefore, for you as an Amazon seller, it is essential to Almost as many buyers (38%) stated that the ratings of other buyers usually match their personal assessment of the item they bought. The study also found that four out of ten online shoppers (39%) have less confidence in offers and products that do not have product reviews. This meant that customer reviews ended up ahead of price comparison sites and personal conversations with friends, family and colleagues. For example, 65% of all respondents in a Bitkom study (opens new window) in January 2017 stated that they read the reviews before buying a product. They not only improve or worsen the Amazon ranking of an Amazon product listing, but are also elementary for the purchase decision of the customers. That's why reviews are so important for the e-commerce giant Amazon. Particularly positive reviews enable you to stand out from the competition and increase your product sales. Customer reviews help to build such trust. Especially with the first purchase, a high level of trust in the seller and the product is required. In addition, there is a lack of direct contact and trust with the seller, which customers in "classic" retail trade build up through personal, individual advice. If we buy a product on the Internet, we can neither touch nor try out the object of desire. Why Customer Reviews Are Important On Amazon Amazon Review Monitoring - Keep an eye on your reviews.How do I know if a competitor wants to harm me and deliberately places negative reviews under my product listing?.When can I still save a product listing with numerous negative reviews and when should I delete it?.What action can I take in case of negative reviews?.How do I recognize Amazon Fake reviews?. ![]() ![]() Unlawful but in practice observed methods.Prohibition of manipulation of "useful" reviews.Prohibition of reviews from the immediate environment.Ratio of verified to non-verified reviews.Current guidelines for sellers and vendors.How can a customer view, change or delete his review?.Where is the notice that a review can be submitted?.Display of the evaluation average for product families.Representation of the rating average (stars).Indication for which variant the review was submitted.This should be taken into account in Amazon reviews.Why Customer Reviews Are Important On Amazon.
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